Senior Copywriter

We are looking for a skilled, creative, conceptual senior copywriter with at least 10 years of experience in conceptualising and producing engaging content for through-the-line channels including, but not limited to ATL, BTL, DM and Digital.

The candidate should have a strong background in financial writing, and extensive agency or marketing experience, specifically in creating compelling marketing copy for a range of channels including, but not limited to, Google Ads, PMax Ads, social media, WhatsApp, and website landing pages.

A keen understanding of the financial services industry is a must.

You should be adept at interpreting briefs, adhering to brand guidelines, and working both rapidly and accurately, in alignment with internal processes.

Key Responsibilities:

Content production

• As a key resource in the content team, you will produce compelling, impactful copy across our brands and platforms.
• You will conceptualise and produce content, ensuring all copy aligns with brand guidelines and industry standards.
• You will have an acute visual imagination and be able to conceptualise how campaigns may be represented by the design team.
• You will be adept at every kind of content production, from social media posts, banner copy, web content, and display ads, to Google Ads, scripts, and more.
• You will report to the head of content, who will provide you with project specifications and deadlines.

Key attributes and competencies

• A team player, above all else.
• Agile, flexible, and calm under pressure.
• A positive attitude.
• Accuracy while multitasking.
• Strong sense of self-discipline and ethics.
• Organised, with good time-management skills.

Requirements

• A bachelor’s degree in marketing, communications, journalism, or a related field.
• Proficient in MS Office 365, Google Docs, Asana or similar, Microsoft Teams, etc.
• Proven experience as a financial copywriter (non-negotiable).
• Exceptional writing, with a stand-out portfolio that demonstrates conceptual thinking and execution thereof across channels.
• Strong digital skills.
• Proofreading skills.
• Familiarity with SEO is an advantage.
• Deadline-driven, with strong project management skills.
• Good presentation skills.
• Strong administrative and organisational skills.
• Must align to IDM’s values.